Category Archives for "Digital Marketing"

Why You Must Have a Digital Marketing Strategy?

Hope you listen the word digital marketing and its strategy. So, what is the difference between digital marketing and digital marketing strategy?

Digital marketing is the way to increase your business by using digital technologies. You will be amazed to see the results using digital strategies.

According to a report, companies are generating more sales that have digital marketing strategies as compared to those who don’t have any strategy for digital marketing. It is the future of marketing.

Digital marketing is a set of very high level and working plans for how technology and other media channels can be used to promote and brand different organizations and companies.

It is going to be the future of marketing; it won’t matter in what field you are! Digital marketing is for all. You can do it for your website, mobile marketing, or anything related to your product to get more sales. That’s the beauty of it.

So, I am going to enlist some reasons why you must have a digital marketing strategy?

1)    Digital Strategy will helpyou to stay Focused:

So, this technique will help you to stay focused. Because you will know what you are doing and what you need to do in future.

It will make you to set goals. I have met many businessmen and asked me to rank these keywords. It is very good to rank for multiple keywords but what if you got those rankings? What are your goals? What you will do after that? Digital marketing plans are your answers.

So, you need to get goals.

2)    Digital Marketing will Help You to Attract Targeted Traffic:

So, it also ensures that every single person who will visit your organization or website have everything related to your organization or website. As a result, you will generate more leads and sales as well. Targeted traffic is the key for success in online marketing.

It will help you to generate more money by spending less money or no money on advertisement. If you have questions like why we need a lot of money for advertisement? Or why we are not generating desired results? Then your Digital marketing plan is the answer that you should study.

A well written digital marketing plan ensures that company will achieve these results in a specific period of time. So, you don’t have to struggle or spend more money on campaigns

3)    Digital Marketing will allow you to Measure Your Success Rate:

Yeah! A well-defined plan ensures that you will achieve specific number sales in specific time by spending specific amount of money.

So, if you are generating the same results then you are successful. Otherwise, you need to make changes in your strategies. So, this is how it will help you to generate a success report in no time for your website or organization.

In the conclusion, we may state that writing a good digital marketing plan is not complicated at all. Just start writing your budget and your goals. That’s it.

 

 

 

Three Hot Trends of Digital Marketing in 2017

As you, all know that digital marketing is becoming the trend nowadays. So as it’s getting popular, the competition for this is also increasing. Every year trends for digital marketing are changing that will modify the view of your business.

If you want that your business rating increase every year, then you need to be aware of new hot trends of digital marketing.

As 2017 is coming, and trends again change that why I want to share some hot trends of digital marketing that will work in 2017.

Here I am going to discuss three most favorite hot trends of digital marketing in 2017.

Contents will be the king:

The first trend that will help you increase your digital marketing is the contents of your product. Contents are known as the king of digital marketing so you must understand this if your contents are good then your marketing is good.

Contents are not a new trend, but it’s the hot trend in digital marketing that works every year. Contents are things that increase your ranking in search engines; it becomes more useful if these contents contain prescription about your products.

About 80% of decision maker prefer to put company information into series of articles. Contents also cost less than other marketing. Figures show that Contents cost 62% less than outbound marketing.

SEO:

Seo is the second hottest trends in digital marketing that will remain as it in 2017 also. Seo helps you stay on top in search engines. It is so because search engines use SERP to check the value of the information you provided on the web page.

Search engines Combine your information on a webpage with other information on other web pages. If the information that you have put on your web page is useful than other web pages, they will prefer you and allow you to rank on top.

All you can do this with the help of SEO. If you contents are of high quality, but your SEO is not right, then you will not get succeeded in the digital marketing. For better Seo you can add graphics, pictures and video on your web page to promote your business.

A survey reveals that 71% experts say that a video put the good impression on your business.

Mobile app:

Mobiles are becoming most popular for searching online for something. Many people use the internet on mobiles and search their required things. So it will be a new hot trend for digital marketing in 2017.

Now if any company wants to stay in digital marketing competition and want to get success my upcoming years, then they must have to consider mobile users necessary. Many companies are designed their mobile apps so that people can reach them quickly and become their customer.

In 2017 mobile user get the key role in the digital marketing. A survey reveals that 87% percent people always keep their mobile with their self. They use mobiles for searching and dealing online.

These are three hot trends that will help you in digital marketing in 2017.

The Top Ten Don’ts Of Digital Marketing

Digital marketing is not a small term with no meaning it’s a huge term with deep and vast meaning. Digital marketing is actually compared with an umbrella that covers lots of fields and aspect of marketing in it. It is basically a method of marketing in which many devices that are electronic are used extensively. E.g. of such devices are the smartphones, computers and tablets. Digital marketing also provide an easy platform to use other fieldsas well which includes social media, thee mails, websites, apps and other technological platforms. Digital marketing holds a vast term in it in which one can get lost very quickly and easily.

As the technology has become more advance and changed, it is very difficult to keep on sled updated about the latest trends and market. The marketing strategies of digital marketing are following:

  • Visual marketing.
  • Mobile marketing.
  • Online marketing.

These above are of many kinds so one can get confused very easily.

What we need to know:

First we should know our aim to be in the digital marketing world. We should also know what we should avoid and stop doing as well. Here in this article you will get the list of 10 most important things that you should avoid in the digital market.

Top 10 don’ts:

Following are the top 10 don’ts of the digital market:

  • Trusting or ignoring mobile marketing.
  • Plenty of social media.
  • Immense of information.
  • The web sites are not user friendly.
  • SEO changes are not updated.
  • Lack of testing and the procedure of tracking.
  • Last of relationship establishment.
  • Only focus is traffic.
  • Putting investment into the market.

 

  1. Trusting the mobile marketing:

You can never ignore the mobile market now days at all, because all of the people almost use mobiles to do work moreefficiently.If you are having any online business than you can get the idea that how much people use mobile and visit online site via it. The most important thing is that your web site or the product should be totally mobile friendly. For this function many automatic features are available.

  1. Plenty of social media:

Now days the most important thing is the social media only. It is not possible to be present on the entire social site in these days. So how you can work is by picking the top 3 most used sites and then work efficiently through them. The most famous now days are Facebook, twitter, Interest,integral etc. the most of the traffic is from Facebook and Integra. The most important thing is that you should have strong idea about your target site.

  1. Immense of information:

The marketing world of digital tie is so huge and vast that anyone can get lost in it very easily. You should not waste your time in useless sites to gather data and information for that you have to consult the correct and the right site.

  1. The website are not friendly to user:

They charge a lot so they are now considered user enemy.

Social Media Marketing Myths

The digital marketing is becoming famous every other day and now it’s one of the leading markets in the world. Within seconds I can help you count sights various and thousands of advantages but you can if=gore the shortcomings and disadvantages that also comes with it. No doubt this market is increasing every other day and has made its name but many people have heard and transferred many myths about it, so let’s see are all those myths reality or they are just myths like all other. You should be aware about the relation between the buyer, seller and the market trends; it will help you decide the truth and the false.

Myths which are common:

Following are the most common heard myths and here are they listed:

  • Myth no. 1 (the use of email is decreasing exponentially)
  • Myth no. 2 (Facebook has gained more importance and working and  marketing through it is easier now)
  • Myth No. 3 (as the celebrity used increases only then Twitter will be successful, otherwise it have no future at all)
  • Myth No. 4 ( the more people use social media the more they are becoming anti-social)

Reality behind the myths:

These AL myths are not false or absurd few of them are close to reality as well. But the 2nd and third one is of course false and not even close to the truth, it’s just the perspective of people, and nothing else.

Myth and 2 and 3:

If you talk about these two myths then they are false at alland theycan’t be very much to the reality. This is one of the biggest misconceptions that as social media advanced so the people have become less social and going to the market and buying things routine has fallen in the graph. The wrong concept is that if one channel will fail only then the other will become successful and will boost up.

Truth about myth:

The 4th myth is true to some extent because yes it is true that people are using more social media and online shopping to get their work done in time. Now the situation is totally changed only because of this social media and internet reasons. People have learnt how to multi task and do their many work at same time, this had made people really crazy and frustrated.

The biggeset myth is that social media will replace the entire search engine:

A huge coven ration was held on this regard and all turned out tube false. This can’t happen because both are two differednot entities which can’t get intermingles at all.

Summary:

According to these myths and the proves that they are wrong there are few things you should keep in mind and they are following:

  • Try to evaluate and differentiate the fact from all the fiction.
  • Try to discover a model from the desired integration.
  • Try to discuss about all the topics with the modern social, SEO and other online workers.

Hope it will be a fruitful article and will solve lots of your problems.

Retargeting As Part of Your Digital Marketing Plan

If you are working in digital marketing, then you should have the knowledge of retargeting. If it’s not so then, you do not need to worry because we are going to discuss retargeting as part of digital marketing.

What is retargeting?

Retargeting is a form of online advertisers in which you can keep your brand bounced in front of traffic after they leave the website. Usually only 2% traffic converts on their first visit but retargeting is the tool that helps you to convert about 98% traffic.

How retargeting in digital marketing works?

This technology is cookie based. It uses a simple javascript that follows your client all over the web. The way of working of retargeting is the putting of code also known as a pixel to your website.

This code is unnoticeable by the visitor and does not harm the working and quality of the site. Whenever a new visitor visits your site, this code drops in its browser cookie. When the visitors open the web you cookie will show the ads that represent your company.

You should have to add retargeting as part of your digital marketing by this you can show your ads to the different customer that leaves a positive result on your company.

There are different ways to do retargeting in the digital marketing some they are listed here.

Emails;

Emails are the best way to retarget your customer. When you launched any new product, an email is sent to the customer automatically that help him to know about your new product.

Studies tell us that people check their emails at least once in a day. Therefore, it is the best way of marketing. You just have to send multiple emails at different times.

Ads on social media:

It is the second most important way of retargeting in digital marketing. Social media is the best solution for digital marketing. Advertisement on social media is of two types free or paid. In the free advertisement, your ads do not reach to maximum people but in paid advertisement your ads are reached to maximum people that will help you to increase your business and profit.

Social media paid ads are cost too much; they are affordable and give benefit also. All social media is not suitable for advertisement because some of them are still evolving. They are fighting for number one position that shows they are continuously improving their advertisement capability.

Mobile apps:

Mobile apps also play key a role in retargeting the customer in digital marketing. About 80% of population searches their required products on mobile.  Any company develops its app will boost their digital marketing.

The next period is the mobile period because people prefer to use the internet on mobile than a desktop computer. So when you develop an app, then you will retarget your audience, whenever you update any product.

You can also put your company adds on other apps and games that will show to the people after targeted intervals.

 

How Digital Marketing Strategy Can Help Your Business Grow?

Digital marketing is the new and less costly advertising of your company. In this business owner do their marketing through Facebook, websites, and much more ways.

People apply digital marketing strategy get more traffic and more customers. Through this, they can improve their business and Got good results.

But the question is how digital marketing strategy can help your business to grow in a short period. The strategy to improve business plays a significant role in digital marketing. If you think by just creating a Facebook page you can do digital marketing of your business without any strategy, then it’s totally wrong thinking.

Today I will discuss how digital marketing strategy help to grow your business and how you can make a good strategy.

Digital marketing strategy helps in following ways.

Give you direction:

Many businesses owner who does not have any strategy to improve their activities cannot run their business properly. This is so because they do not know where to go and what to do.

Once they stuck into a difficult situation, they cannot do anything. Here the thing which helps them is their digital marketing strategy. It is the only thing that shows you the way in which direction you should go. Which way is right for your business and which is not fit for your product.

Keep you in competition:

IF you have a good digital marketing strategy, then it will keep you in the game. It will help you to remain on top in the digital market.

The reason behind this is there will be many new and old competitors that, always trying to kick you out from competition. They use strategies to improve their business and leave you behind, and if you do not have any good digital marketing strategy, then it is very easy for them to do so.

Powerful online value proposition:

Online customer value proposition is the thing that keeps you in between your client. This thing attracts your new and existing customers and allows them to stay loyal.

If you have a good digital marketing strategy, that’s mean you have powerful online customer proposition.

Save Money & Time:

Digital marketing strategy will also save your money. You have a strategy, and you know where you need to invest money and where you not.

In this way, you can save your money that will be wasted if you do not have any strategy to do digital marketing of your product.

Digital marketing not only keeps your money from losing it also save your time. With the help of good strategy, you have knowledge about time. You know that how much time you required for digital marketing with this strategy. In this way, you can save your extra time and uses it in another thing.

These are the some ways through which digital marketing will help to improve your business. By applying a proper strategy, you can get more customers that will remain loyal and promote your product.

 

 

 

Hire Digital Marketing Experts Improve Your Business Brand Name

You are doing digital marketing and want to hire some expert for it. But inside you feel fears that are they helpful in increasing your business and product selling. According to my search and point of view hiring of digital marketing experts will boost your business and brand name.

When you hire a digital market expert, they will improve your work and product ranking. You do not need to pay them full time. You can hire a freelancer that will do your job and charge only hours of work. In this way, you can save your money and do digital marketing by staying in your budget.

Here are the some benefits of hiring a digital marketing expert team or company for your business.

Experts offer you more than marketing:

When you hire a team of experts for digital marketing, they will not only do marketing for you. They do some extra for you like content writing, search engine optimization. They also have social media experts and graphic designers. So experts’ team offers you a total package that will take your business to a new high level.

Save you from challenging training:

By hiring an expert’s team for your digital marketing, keep you from a painful training. This thing not only keeps you from training but also you do not need to put your unprofessional member into training. That mean you can save lot money that you can use on your business.

You can use these funds in hiring a reputable, hardworking, expert and ready to work agency that will work for you and help you to improve your business brand name.

Quickly scale up your business:

If you want to expand your business, then hire a professional and trusted team for this. You can find many companies online that are offering their services for digital marketing.

Some of these companies are fake, and some are right for the work. So, chose a team of expert that is trusted. For this, you can take the expert advice they will help you finding a good company of experts that work for you to increase the level of your business brand name.

Getting client:

If you hire a digital marketing expert, then you made a right choice. These experts work to improve your business brand name as a result of which you start getting a high number of clients. Due to this, your business gets popular in the field of digital marketing.

Getting clients for your firm is not an easy thing, and you cannot do this alone. When you hire an expert team, they use different ways of digital marketing like social media that result in increased number of clients.

The central theme and conclusion of this whole discussion that we made above is that if you want to do digital marketing for your business brand name, then you should have to hire digital marketing expert for this. It will help you a lot in your field of business.

 

 

Going global with digital marketing

The term digital marketing is not a mere term it actuallyencompasses a huge terms in it. There was a time when everything was manual and nothing was successful at all then came the digital era which improved everything and now you can see huge and extensive marketing in digital way everywherealmost. This marketing has made things easy at both ends i.e. the customer and the providers end. This term includes multiple techniques that are used by the user to improve and enhance their business. Digital technologies are used for the improvement and success.

The fundamentals of digital marketing:

Before starting any business basic fundamentals are fulfilled which are following?

  • You should focus on the most important point which is return on investment.
  • The second most important technique is Dime a Dozen Tactics.
  • Third most important is to become the leader of tomorrow.

The leading questions asked:

Before starting the digital marketing there are various questions one ask and they are listed below:

  • People think that they have to invest huge amount to make their business run more, and usually ask this question that either their small investment will be fruitful or not.
  • Usually people think if they have decided to start an online business or digital marketing then they have to be good at graphic designing etc. but that not true, you can work without that skills as well.
  • It’s not necessary to have MBA degree or any business degree to start your business, people even have this misconception.

How to get success in digital marketing:

For this purpose two key for success are to be followed, and they are following:

  • Digital sales funnel.
  • The strategy.

Difference in the digital marketing:

Whenever the purchaser buysanything he has to decide effetely and then he starts working. This is the reason marketing is done, it helps the customer decide what to buy and what are the features of product which they are about to buy. Most of the company’s focus on the following two points:

  • Brand marketing.
  • Sales marketing.

Brand marketing:

In such kind of marketing the seller focus strongly on the advertisement of the brand and make customer feel that this is the best product they are about to buy.

Sales marketing:

It helps the company sale the product in maximum amount;this is for the benefit of company and mostly become successful in it.

The customer experience:

The brand and the customer are now in the contact almost every time and every hour, the company can remain updated to get the right information from the right source. The contacts are managed by different parts of the company but these are very useful.

How to attract the customer:

It is very important to attract the customers, because they are life line of any brand. Almost 60 to 70 percent of the budget is spent on the marketing by the business companies because they know its importance more than anyone else does.

Getting digital marketing right

The term digital marketing is not a mere term it actuallyencompasses a huge terms in it. There was a time when everything was manual and nothing was successful at all then came the digital era which improved everything and now you can see huge and extensive marketing in digital way everywherealmost. This marketing has made things easy at both ends i.e. the customer and the providers end. This term includes multiple techniques that are used by the user to improve and enhance their business. Digital technologies are used for the improvement and success.

The fundamentals of digital marketing:

Before starting any business basic fundamentals are fulfilled which are following?

  • You should focus on the most important point which is return on investment.
  • The second most important technique is Dime a Dozen Tactics.
  • Third most important is to become the leader of tomorrow.

The leading questions asked:

Before starting the digital marketing there are various questions one ask and they are listed below:

  • People think that they have to invest huge amount to make their business run more, and usually ask this question that either their small investment will be fruitful or not.
  • Usually people think if they have decided to start an online business or digital marketing then they have to be good at graphic designing etc. but that not true, you can work without that skills as well.
  • It’s not necessary to have MBA degree or any business degree to start your business, people even have this misconception.

How to get success in digital marketing:

For this purpose two key for success are to be followed, and they are following:

  • Digital sales funnel.
  • The strategy.

Difference in the digital marketing:

Whenever the purchaser buysanything he has to decide effetely and then he starts working. This is the reason marketing is done, it helps the customer decide what to buy and what are the features of product which they are about to buy. Most of the company’s focus on the following two points:

  • Brand marketing.
  • Sales marketing.

Brand marketing:

In such kind of marketing the seller focus strongly on the advertisement of the brand and make customer feel that this is the best product they are about to buy.

Sales marketing:

It helps the company sale the product in maximum amount;this is for the benefit of company and mostly become successful in it.

The customer experience:

The brand and the customer are now in the contact almost every time and every hour, the company can remain updated to get the right information from the right source. The contacts are managed by different parts of the company but these are very useful.

How to attract the customer:

It is very important to attract the customers, because they are life line of any brand. Almost 60 to 70 percent of the budget is spent on the marketing by the business companies because they know its importance more than anyone else does.

Encourage Negativity in Your Digital Marketing

It is all about digital marketing. If you are doing something good, then you will receive negative comments for sure. In today’s era; it is very common to get bad comments or negative comments about your product or brand on your website or any business fan page.

So, this post will cover why you don’t need to panic about negativity in your digital marketing? You need to encourage negativity in your digital marketing.

Every single day, I get emails from my clients and big business owners that they are getting negative comments from the public, and they don’t know what do to do now?

So, it is a common thing to get haters. Well, here is an interesting thing that you can do about negativity. You should encourage your haters. In this way, they will feel that they are somehow doing something wrong by giving negative comments about you.

Some typical business men think your digital marketing strategy for the product is dangerous for their product. They do not have faith in their product. Therefore, they do negative commenting.

They thought by doing this they will decrease you product ranking. But this kind of people is helping you without knowing about it. As they make a negative comment, you take it seriously and work to resolve the problem that they mentioned and your product improved.

It’s the negativity that leads you towards better service and good product. No one is perfect in this world. Everyone makes mistakes in his life. This thing remains same in the case of digital marketing because no one can establish a business that has entirely positive views.

If that so then these reviews may be fake or you have paid for them in both cases they will help you a lot. Because people can easily understand that, you are fake, and your product is not of good quality.

So, these are negative reviews that make your business or product trustable by the people. Negative comments show that you have not bought any fake reviews for your product, and they will give a chance to your product.

The one of most important thing that you must have to do when you got a negative review is thanks.

You must have to pay thanks to that person making you reliable about mistakes in your product and tell him that you would improve your product and resolve the problem.

It will leave a real impact on your customer that read reviews about the product before buying it, and almost all clients do this. This thing will realize them you are a trustworthy person, and you concern about the problem that your customer face and you want to resolve them.

The other thing that you can do when you get a negative thing is the use of your army. When you get a negative comment about your product show it to your customer and best supporters. If they say that negative comment is true , then go ahead and fix that problem.

If then comment is not true then use your supporter to reply to negative comments and prove that negative comments are false.